You are looking at the funnel. The leads come from here.
accident.live is a live motor vehicle accident intake funnel running in English and Spanish. Every inquiry is generated on this domain, qualified against six hard disqualifiers before it is ever counted as a lead, and delivered to exactly one personal injury firm. Supply is sold through MVA Leads.
Exclusivity here is structural, not a clause in a contract.
Most vendors buy from a network and promise not to resell. We generate the inquiry ourselves, on this domain, so there is only one record in existence to sell. Nothing is bought in, nothing is shared into a ping tree, and there is no second buyer to disappoint.
- One firm per lead — the claimant is contacted by your intake team and nobody else.
- State is derived from the ZIP the accident happened in, so a lead cannot be routed into the wrong jurisdiction by a claimant guessing.
- Answers the claimant was unsure about arrive flagged for review rather than silently passed off as facts.
What actually lands in your CRM.
Six blocks per lead. Your intake team knows why the claimant reached out and how hard the case is before the first ring.
Contact
Name, mobile number, email address, and the ZIP the accident happened in.
Case type and timing
One of seven accepted case types, plus when the accident happened — bucketed from "within the last week" through "more than two years ago".
Injury and treatment
Hospitalisation, medical treatment, surgery or missed work — plus whether treatment started inside the fourteen-day window.
Jurisdiction
State and county derived from the accident ZIP, not from a dropdown the claimant picked. Routing metadata travels with the record.
Liability and coverage
Fault, police report, the at-fault party's insurance status, UM/UIM where relevant, prior settlement, and current representation status.
Consent record
Timestamp, language, the page URL, and the full text of the disclosure the claimant agreed to — not a boolean saying a box was ticked.
What ships with a leadFields and qualifying questions vary by campaign, case type and jurisdiction. Answers a claimant marked "not sure" are delivered flagged for confirmation rather than asserted as fact.
Three steps between a collision and your intake desk.
We buy the demand
We run paid campaigns into the states and case types your firm has capacity for. The traffic lands on this site, not on a landing page rented from a network.
The claimant qualifies themselves
Eleven questions, roughly ninety seconds. At-fault, uninjured, already-settled, already-represented and out-of-window claimants are redirected before they ever reach the contact step.
The record reaches you
The qualified lead is delivered to your inbox or CRM in real time, consent record attached. Your team calls it inside your permitted calling window while the detail is still fresh.
Rates and outcome figures are published in the MVA Lead Cost Report 2026 — delivery data from January 2025 to July 2026 across thirteen published markets. Your results depend on your market, your criteria and your intake operation.
The four things firms actually ask about.
Off-criteria leads are credited
Wrong state, no injury, already represented, or unreachable — you do not pay for it. Credit is applied against the next invoice.
Credit policyA consent record on every lead
Timestamp, IP, the exact disclosure the claimant saw, and the URL they saw it on — produced on request for any lead you pick.
TCPA compliance guideMonth-to-month, no validation trial
No annual contract, no minimum term, and no five-figure trial before you are allowed to buy.
Plans and payment optionsPublished pricing
A single fixed figure per market, printed in full before you speak to anyone. No quote gate, no enterprise pricing conversation.
Pricing benchmarksCost per signed case is the number that matters.
Exclusive MVA leads run $585–$1,105 each depending on market. At a $420 CPL and a 12% signed-case rate, a case costs about $3,500 to acquire — inside the third-of-fee benchmark most profitable PI firms run to.
| Case type | Cost per lead | Cost per signed case |
|---|---|---|
| Standard auto | $585–$1,105 | $3,900–$11,050 |
| Motorcycle | $585–$1,105 | $4,200–$12,300 |
| Pedestrian | $585–$1,105 | $4,500–$13,800 |
| Commercial truck | $585–$1,105 | $5,300–$18,400 |
| Wrongful death | $585–$1,105 | $6,500–$22,100+ |
Good supply only pays back on a fast intake desk.
This works for firms that can call a new claimant the same day, inside their permitted calling window, and run a consistent follow-up sequence. If leads sit in an inbox overnight, no vendor can fix that for you.
One state, tight filters
Volume sized to a calendar you control. Start here if you answer the phone yourself.
Budget and volumeOutgrown referrals
Fixed price per lead, exclusive supply, month-to-month — without a five-figure validation trial first.
Budget and volumeMulti-state under one agreement
Per-state pricing and signed-case reporting, with quality controls enforced at volume.
Budget and volumeA good fit when your firm
- Can work at least ten additional case opportunities a month.
- Has someone who calls new claimants the same day, not the next week.
- Serves clearly defined states, cities or jurisdictions.
- Already has a screening, follow-up and signing process that runs without you.
A poor fit when your firm
- Wants signed retainers rather than inquiries — that is a different product.
- Expects a guaranteed number of signed cases per month.
- Has no one available to return calls during business hours.
- Is looking for the cheapest cost per lead rather than the lowest cost per signed case.
What firms ask before they start.
Are the leads exclusive?
How are claimants qualified before I get them?
What compliance record comes with each lead?
How quickly are leads delivered, and when should we call?
Can leads be delivered into our CRM?
How is pricing determined?
Do you guarantee signed cases?
What happens to claimants who do not qualify?
Find out what is open in your state.
Tell us the jurisdictions and case types your firm wants. We will confirm current availability, the published price for that market, and whether the volume matches what your intake desk can actually work.
Thirty minutes, no pitch deck — your numbers run live on the call. Booking is handled on mvaleads.org.